I could never have imagined the experience I had at the conference. The connections I was able to make will no doubt help me with any career path I choose in baseball. I look forward to keeping in touch and connecting with you in my future SMWW course!
Baseball Career Conference — MLB Winter Meetings* in Orlando
2025 SMWW Baseball Career Conference
Orlando, Florida
December 7-9, 2025
Meet and learn from the people who build baseball: GMs, scouts, agents, player personnel executives, analysts, media, and team operators. In one action‑packed program alongside the MLB Winter Meetings in Orlando,*, you’ll discover how to enter and advance in MLB, MiLB, and collegiate baseball.
*SMWW’s Career Conference is not affiliated with, endorsed by, or connected to MLB, Minor League Baseball, or the Baseball Winter Meetings.
At‑a‑Glance 
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Dates: Sunday–Tuesday, December 7–9, 2025
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City: Orlando, Florida (near the Baseball Winter Meetings sites*)
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Main Venue (Mon): Wyndham Grand Orlando Resort Bonnet Creek
14651 Chelonia Pkwy, Orlando, FL 32821 -
Format: Panels, Q&A, case studies, welcome reception, networking lunch, and evening networking
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Who attends: Aspiring & current baseball executives, scouts, analysts, agents, media, operations, students & career‑switchers
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Capacity: Limited (first 120 registrants)
Why Attend
If you work in baseball—or want to—this is a must‑attend. You’ll:
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Network directly with decision‑makers from MLB, MiLB, collegiate programs, agencies, and media
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Get hiring insight: who’s building staffs, what skills they value, and how to position yourself
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Learn scouting, analytics, player development, media & PR, ops, NIL, and contract/roster fundamentals
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Practice career strategies that open doors (portfolio, outreach, interviews, LinkedIn)
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Leave with actionable next steps and new contacts
“The best learning experience of the year for understanding how the entire sports market works.” — Ari Kaplan, long‑time baseball analytics leader
What Are the Baseball Winter Meetings?* 
Every December, representatives from all 30 MLB clubs and 120 MiLB affiliates gather at the Baseball Winter Meetings* to conduct league business, trades, transactions, and industry meetings. Executives, owners, GMs, scouts, media, vendors, and international delegates attend.
SMWW’s Career Conference runs adjacent to the festivities and gives you access to experts and networking even though the official Winter Meetings programming itself is not open to the public.
SMWW’s Career Conference is not affiliated with MLB, Minor League Baseball, or the Baseball Winter Meetings.
Program Overview
A full day of panels and Q&A with time purposely carved out for person‑to‑person networking.
Topics you can expect:
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Scouting & Player Development: evaluation frameworks, tools, and pathways
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Analytics & AI: how teams merge data, biomechanics, and on‑field decision‑making
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Front Office & Ops: roster construction, contracts, budgeting, and logistics
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Media, PR & Content: storytelling, digital, podcasting, beat reporting, and broadcast
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Agency & Representation: talent identification, client service, and negotiations
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Career Strategy: resumes that resonate, portfolio building, and breaking in
2025 Schedule (Subject to change) 
Sunday, December 7 (Welcome Day)
12:00 – 3:00 pm – Check In at Wyndham Grand Orlando Bonnet Creek
6:00–8:00 pm — Welcome Reception - Wyndham Grand Orlando Upper Pool Deck
Meet speakers, SMWW mentors, and fellow attendees; pick up credentials.
Monday, December 8 (Conference Day) — Wyndham Grand Orlando Resort Bonnet Creek
8:00 am — Registration opens
8:45 am — Opening remarks
9:00 am – 5:00 pm — Panels & Q&A (scouting, analytics/AI, media, agency, front office, career strategy)
12:15 pm — Networking Lunch (included)
Monday Night, December 8 (Industry Networking) — Waldorf Astoria Orlando, — a popular gathering spot during MLB Winter Meetings* week.
7:00 pm – late — Legendary lobby networking with the who’s who of baseball
Tuesday, December 9 (Optional)
8:00 am – 11:00 am — Baseball Industry Network Meet‑Up (Recommended for job hunters)
Final panel lineup is announced the week prior to accommodate team meetings and travel. Speakers are subject to change.
Who Should Attend 
Anyone 18+ (17 with SMWW approval & an adult) who works—or wants to work—on the business side of baseball:
Executives, ops, scouts, analysts, agents, media & content, PR/marketing, equipment/tech vendors, collegiate & MiLB staff, former players transitioning to front office, and career‑switchers.
Registration & Pricing
Limited to the first 120 attendees. Walk‑ups are not accepted.
Your Registration Includes:
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Name badge & credentials
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Registration packet
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Access to all Monday sessions
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Networking Lunch (Mon) — included
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Sunday Welcome Reception — included
Travel and lodging are not included.
Past & Featured Speakers 
Past & Featured Speakers
Speakers vary year-to-year and are confirmed close to the event. Our stage regularly features our SMWW Mentors: Dan Evans (former Dodgers GM), Dan Duquette (3× MLB GM of the Year), Ari Kaplan (analytics leader), Hank Jones (former Dodgers scout), and Oscar Suarez (MLB agent)—plus a rotating cast of front-office leaders and on-field managers. Past and featured voices include Dave Roberts (Dodgers Manager), Mike Matheny (Royals Manager), Dayton Moore (Royals GM), Ned Colletti (Dodgers GM), Pat Gillick (Hall of Fame GM), John Mozeliak (Cardinals GM), Stan Kasten (Dodgers President), Jayson Stark & Tyler Kepner (The Athletic), De Jon Watson (Astros), Manny Colón (A’s), Tony DeMacio (Braves), Bobby Evans (Giants), and Cory Schwartz (MLBAM).
2025 speakers will be posted as confirmations occur.
Venue & Travel
Main Conference Venue (Mon):
Wyndham Grand Orlando Resort Bonnet Creek
14651 Chelonia Pkwy, Orlando, FL 32821
Closest Airport: Orlando International Airport (MCO)
Evening Networking: Waldorf Astoria Orlando (lobby)
Don't Go Without Support 
Every year we see talented people lost in the Baseball Winter Meetings lobby—unsure who to approach, when to speak up, or how to follow through. We fix that.
At SMWW’s conference, you’ll get step-by-step coaching on how to work the lobby like a pro—so you save time, money, and awkward misfires.
You’ll learn how to:
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Open conversations (without being awkward or pushy)
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Read the room, join groups, and time your approach
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Ask smart questions that lead to next steps
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Swap info the right way and follow up so you’re remembered
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Support each other—our attendees look out for one another
Scholarships
SMWW awards a limited number of full and partial scholarships for each Career Conference.
To be considered (18+), email StudentServices@smww.com with:
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Your resume
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A one‑page letter explaining why you should receive a scholarship
Scholarships do not include lodging or airfare. Preference given to graduates of SMWW training programs.

2025 Baseball Career Conference Agenda*
*Note: This is 2025 agenda. Speakers and times are not guaranteed
Sunday, December 7, 2025:
12:00 - 3:00 pm EST - Registration Opens at the Wyndham Grand Orlando Bonnet Creek (14651 Chelonia Pkwy, Orlando, FL 32821)
6:00 - 8:00 pm EST - Baseball Career Conference Welcome Reception
Wyndham Grand Orlando Upper Pool Deck
Welcome Message from:
- Dan Evans, Former LA Dodgers GM, and SMWW Mentor
- Ari Kaplan, MLB Analytics Expert, SMWW Mentor
- Hank Jones, Former LA Dodgers Scout, and SMWW Mentor
- Oscar Suarez, MLB Agent, and SMWW Mentor
- Dr. Lynn Lashbrook, SMWW President/Founder
Monday, December 8, 2025:
8:00 am Registration Opens at the Wyndham Grand Orlando Bonnet Creek (14651 Chelonia Pkwy, Orlando, FL 32821)
8:50 am - Opening Remarks with Dr. Lynn Lashbrook, SMWW President
9:00 am - Athlete Representation & Branding: How to Promote Today’s Professional Stars
- (Moderator) Dr. Lynn Lashbrook, SMWW President/Founder
- Oscar Suarez, MLB Agent, SMWW Mentor
- Taylor Jacobson, MLB Agent, SMWW Alumni
9:45 am - Break
10:00 am - Baseball Scouting 101: How MLB Teams Identify and Evaluate Talent
- (Moderator) Dr. Lynn Lashbrook, SMWW President/Founder
- Dan Evans, Former LA Dodgers GM, SMWW Mentor
- Hank Jones, Former LA Dodgers Scout, SMWW Mentor
- Trey Rose, Pittsburgh Pirates Director of Baseball Operations, SMWW Alumni
10:45 am - Break
11:00 am - Analytics & AI in Baseball: How Data Is Transforming MLB Decision-Making
- (Moderator) Dr. Lynn Lashbrook, SMWW President/Founder
- Ari Kaplan, MLB Analytics Expert, SMWW Mentor
- Cory Schwartz, MLB Vice President of Data Operations
12:00 pm - Lunch
1:00 pm - How to Get a Job in Baseball: Proven Paths Into MLB Front Offices
- (Moderator) Ike Worth, SMWW Business Operations Manager
- Alexa Klein, New York Yankees Executive Director, Partnership Activation, SMWW Mentor
- Manny Colon, Oakland A’s Director of Minor League Operations, SMWW Alumni
1:30 pm - NIL Careers in Baseball: Athlete Marketing, Representation & Earning Potential
- (Moderator) Dr. Lynn Lashbrook, SMWW President/Founder
- Greg Glynn, Pliable Marketing President/Founder, SMWW Mentor
- Larry Lundy, LMG President, SMWW Mentor
2:00 pm - Inside MLB Leadership: A Conversation with Mariners COO Trevor Gooby
- (Moderator) Dan Evans, Former LA Dodgers GM, SMWW Mentor
- Trevor Gooby, Seattle Mariners Chief Operating Officer
2:45 pm - Break
3:00 pm - Inside an MLB Front Office: Careers, Responsibilities & Real-World Insights
- (Moderator) Dan Evans, Former LA Dodgers GM, SMWW Mentor
- Eduardo Brizuela, New York Mets, Assistant GM
- Sammi Birelery, Tampa Bay Rays, Assistant Director of Baseball Operations
- Jim Duquette, Former MLB GM for NY Mets and Baltimore Orioles
3:45 pm Break
4:00 pm - The Future of Baseball: Developing the Game in the U.S. and Around the World
- (Moderator) Oscar Suarez, MLB Agent, SMWW Mentor
- Jose Melendez, Piratas de Campeche (Mexico), President of Baseball Operations
- Jim Schnorf, Orlando Dreamers Co-Founder
- Dr. Lynn Lashbrook, Global Baseball Expert
5 pm - Closing Remarks
8 pm - 12 midnight - Monday Night lobby networking with the entire baseball industry. Join Dan Evans & the SMWW Team as your networking coach in the Waldorf Astoria. Watch Media Row in action.
14200 Bonnet Creek Resort Ln, Orlando, FL 32821
Tuesday, December 9, 2025 - The Baseball Industry Network Meet-Up (Optional)
8:00 am - 11:00 am: Signia by Hilton
14100 Bonnet Creek Resort Lane, Orlando, FL 32821
*SMWW's Career Conference is not affiliated or in any way connected with MLB, Minor League Baseball, or the Baseball Winter Meetings.
The SMWW event is the best learning experience of the year for understanding how the entire sports market works. I enjoy hearing from a broad spectrum of presenters including executives, front office workers, scouts, players, agents, marketing, and media. I've worked in major league sports for 20 years and find SMWW events fresh and unique.
Ari Kaplan, Moneyball Analyst for Professional Teams
This event is limited to the first 120
Conference Registration includes:
Dec 7th
General Admission : $500 $500.00 USD
College Students, Faculty & SMWW Alumni : $500 $450.00 USD
Team & Agency Employees : $500 $500.00 USD
** Please note that the conference fee does not include flight or hotel accommodations.
Walk-up registrations will not be accepted. Please register online in advance.
2025 Featured Speakers
*Speakers are subject to change.
Cory Schwartz
MLB Vice President, Data Operations
Trevor Gooby
Seattle Mariners, Chief Operating Officer
Eduardo Brizuela
New York Mets Assistant GM
Trey Rose
Pittsburgh Pirates Baseball Operations, Director (SMWW alum)
Jim Duquette
Former MLB General Manager
Manny Colon
Oakland A's Director of Minor League Operations
Alexa Klein
New York Yankees Executive Director, Partnership Activation
Sammi Bireley
Tampa Bay Rays, Baseball Operations Asst. Director
Taylor Jacobson
MLB Agent
Jose Melendez
Piratas de Campeche (Mexico), President of Baseball Operations
Greg Glynn
NIL Expert, Pliable Marketing CEO/SMWW Mentor
Dan Evans
Former LA Dodgers GM & former Toronto Blue Jays Scout
Hank Jones
Former LA Dodgers Scout
Ari Kaplan
Scoutables Founder & Baseball Analytics Leader
Oscar Suarez
MLBPA Agent, SMWW Faculty
Dan Duquette
Former Baltimore Orioles General Manager
Lynn Lashbrook
President & Founder of SMWW. Certified Sports Agent. Former NCAA Athletic Director.
Past Speakers
Speakers vary from year to year:
- Dayton Moore, KC Royals, GM
- John Boggs, MLB Agent
- Ned Colletti, LA Dodgers GM
- Peter Gammons, Hall of Fame Writer and MLB Analyst
- Harold Reynolds, MLB Network On-Air Talent, and Fox Sports Analyst
- Joe Hamrahi, Co-Founder 2080baseball.com and Former President of Baseball Prospectus
- Fred Claire, Former LA Dodgers GM, and Well-Known MLB Executive
- Don Welke, Vice President Scouting Operations San Diego Padres
- John Cox, Major League Scout and Pacific Rim Scout San Francisco Giants
- Tracy Ringolsby, Hall of Fame Writer for MLB.com & Baseball America
- Dan Evans, Toronto Blue Jays Scout, Former LA Dodgers GM
- Pat Gillick, 3-Time World Series GM, and HOF
- John Mozeliak, St. Louis Cardinals GM
- Jayson Stark, ESPN Senior Baseball Analyst
- Stan Kasten, Los Angeles Dodgers President
- Jay Miller, Texas Rangers Senior VP
- Tyrone Brooks, Pittsburgh Pirates Director of Operations
- Lee Folger - Baseball America President/Publisher
- Cory Schwartz, MLB Advanced Media Vice President, Stats
- Bill Squadron, Bloomberg Sports GM
- Jerry Crasnick, ESPN and Baseball America
- Rob Neyer, SB Nation National Baseball Editor, and Well-Known Baseball Author
- Tony DeMacio, Director Scouting Atlanta Braves
- Toney Howell, Special Assistant GM LA Dodgers
- Dr. Lynn Lashbrook, SMWW President and Founder
- Benjamin Hill, Baseball Writer, MiLB.com
- Jeff Idelson, President, National Baseball Hall of Fame and Museum
- Mark Galuska, Director of Marketing and Sales, Columbus Clippers (AAA-Indians)
- Bobby Brett, Brett Sports & Entertainment and Spokane Indians Managing Partner
- Bob Masewicz, Total Sports Entertainment Owner
- John Manuel, Baseball America Editor in Chief
- Tom Whaley, St. Paul Saints, Executive VP & Owner
- Dana Sinclair, Sports Psychologist - Clients include Indianapolis Colts, Seattle Seahawks, Boston Red Sox, Los Angeles Dodgers, Toronto Maple Leafs, Anaheim Ducks, and Portland Trail Blazers
- Ari Kaplan, Scoutables President, Leading Figure in Sports Analytics
- Oscar Suarez, MLB Agent
- Tom Leip, Salem-Keizer Volcanoes President
- Will Carroll - Contributor, SI.com
- Hector Gomez, MLB Agent
- Joe Favorito, Sports Publicity & Marketing Consultant
- Bobby Evans, San Francisco Giants, Dir. of Player Personnel
- Alyson Footer, National Correspondent MLB.com
- Sal Artiaga, Former President of Minor League Baseball
- Dr. Jose Goyos, Ph.D. L.C.S.W. Kansas City Royals Sports Psychologist
- Mike Birling - Durham Bulls GM
- Tom Giordano, Special Assistant GM Texas Rangers
- Scott Akasaki, Los Angeles Dodgers Travel Director
- Maury Brown, Founder and President of The Biz of Baseball
- Larry D'Amato, Former MLB Scout
- Mark Smith, Oakland A's Minor League Video Coordinator
More about the Baseball Winter Meetings*
For those of you who have never experienced the Baseball Winter Meetings*, it is fascinating! This event is the major baseball event of the year. GMs, player agents, executives, managers, and yes, a few players all attend. It's an event worth attending if you are looking to network, and report on the signings and trades that go down, or for fans to feel the energy and excitement. Where else can you have Tommy Lasorda, Bill James, Mike Rizzo, Scott Boras, Bob DuPuy, Billy Beane, Harold Reynolds, Lynn Lashbrook, Dan Evans, and Bobby Cox all within 20 feet of each other? (As reported by Maury Brown) There are also trainers, scouts, media, reps from the leagues, ESPN, Baseball America, MLB Network, MLB.com...it is a plethora of baseball who's who. Attending the SMWW Baseball Conference and walking around will be enough for most of you.
*Note: SMWW's Career Conference is not affiliated or in any way connected with MLB, Minor League Baseball, or the Baseball Winter Meetings.
Internships
SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon, and Gloucester, England offices. Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.
Download a Copy of the
2022 Baseball Program Here
Note: Speakers are not guaranteed and will change. The closer we get to the date, the more speakers will know their team meeting schedules.


Ben Rockwell
Mike Matheny
Carl Moesche
Lexi Brace
Shayla Medows
Reed Kienle
Ray Alexander
Derek Waddell











