Mascot Marketing & Revenue

"Learn how to brand & market your mascot and tap into un-discovered revenue."

MONETIZE your MASCOT!

This 8 week online Mascot Marketing & Revenue Course is designed for sports and entertainment companies, hospitals and museums, who want to monetize their mascot. In addition, those individuals who want to break into the sports world as a mascot performer need to understand the importance of mascot revenue.

Having a mascot helps you grow your team or organization name in the market place and also enhances the quality of the fan or customer's entertainment experience. A mascot is an ambassador for your organization. A great mascot program understands the importance of finding the right person to perform in the suit and how to develop a character that can adapt and grow your team and customer fan base. A great mascot program will understand how to brand and market their mascot to tap into un-discovered revenue. Mascots build fan loyalty, help sell tickets and should enhance sponsorships. If your team or organization has a mascot, this course will help your mascot make money for your program. If you don't have a mascot, you need one, and you need one that grows your bottom line and builds your brand.

At the end of the Mascot training course, you will be able to uniquely design and market a successful turnkey mascot program that, once implemented, immediately starts a "return on investment".

• What should teams look for in hiring a mascot performer?
• How can the mascot program build and create revenue for your venue?
• If you are the mascot performer, what do you need to know to be the best in the business?
• How do you create the perfect mascot for your team?
• What are the best ways to market and brand your mascot?
• How can you develop your mascot into a fan pleasing money making character?

"There is nothing more powerful than a message that entertains."
Dave Raymond, Mascot Guru

You should take this course if:

• You have a mascot that your would like to generate money for your organization.
• Your team or program doesn’t have a mascot and you want to implement one
• You are a mascot coordinator or you have the responsibility of overseeing a mascot program at your team, club, league, or school
• You are a marketing manager that wants your message and brand to rise above the marketplace
• You are already a performer and you are looking to re-energize your performance and show an organization how to monetize their mascot with you at the helm.
• You are a young performer, just starting out and want to learn how to get started
• You are an entrepreneur that is looking for a new business opportunity

Mascot Training is for:

• Teams creating a Mascot
• Entertainment Coordinators
• Skilled character performers
• New character performers
• High School & University performers
• Professional performers
• Spirit Coaches
• Game Day Operations Managers
• Mascot Coordinators
• Marketing Managers
• PR Directors
• Business Entrepreneurs
• Small business owners
• Volunteer performers who want to improve
• Hiring Personnel who need to know how to evaluate a mascot and insure quality, safety and security

Mascots are iconic characters that hold enormous value with their fans, customers and organizations. Mascot Marketing includes an in-depth character branding program. A character should build a strong identification and recognition for your team and your brand as well as bringing your brand instant revenue. A successful and profitable mascot program needs educated marketing support. What is your team’s message? What is the logo? Who is the target audience? This is where the furry fun starts. How do you increase sponsorship opportunities with your team mascot? What is the business side to having a team mascot? How do you schedule events and appearances for the mascot? What mascot activities are crowd pleasers? In this course you will learn the mascot tool box of tricks and entertainment for an evening of fun at a losing game. Fan entertainment. Morale boosting fun, energy, excitement, audience interaction. This course will show you how money making can be fun!

Mascot Marketing & Revenue Course includes:

• How to build a full character branding plan
• The business side of the mascot
• How to realize unrecognized revenue
• Character marketing best practices
• Building a mascot sponsor package
• Protecting against liability
• Identifying, screening and hiring a great performer
• Creating a memorable performance
• Physical Fitness and Nutrition
• Nonverbal communication skills
• Costume care and repair
• How to create skits and routines
• Using props and wardrobe
• Spontaneous crowd interaction
• Using music and dance to enhance character performance
• How to develop a live appearance program
• How to harness the Power of Fun

You do not need to relocate, this course can be taken from anywhere in the world. SMWW students come from over 125 countries.

Mascot Training Course Instructor:

Dave Raymond
Emperor of Fun and Games & CEO of Raymond Entertainment
http://www.Raymondeg.com

Dave is fun, he's furry, and he looks good dressed as a girl. Oh, wait, that's the characters that Dave breathes life into. Dave has performed costumed characters for over twenty years including the Phillie Phanatic, the world-renowned mascot of the Philadelphia Phillies baseball team. Dave's spontaneity, creativity, and improvisation set the standard of performance for the current generation of mascot characters. He is the Mascot guru. Dave Raymond is the nation's leading market consultant for character branding on and off the field, court, or in the board room. Raymond generates MoneMakingFun™ for over 250 sports teams and companies across the nation.

In his sixteen years as the Phanatic, he performed for over 2.5 million fans annually. During that time, he appeared in three World Series (and he STILL can't hit a curveball), toured Japan with a Major League All-Star team, and was called "the best mascot in baseball" by broadcaster Tim McCarver.

In 1993, he left the Phillies to help form Acme Mascots, Inc. For six years he devoted all his energy to the development of Acme’s character “Sport”. Sport performed in stadiums and arenas in front of sports fans all over North America. While Dave was with Acme he also developed a training program, Dave Raymond’s Mascot Master Class, giving him an opportunity to share his experience and technique with young aspiring performers. His mascot school was highlighted on a May 10th, 2000 segment of NPR’s morning addition.

Dave’s vision of character entertainment spilling outside of the professional sports marketplace and into colleges and corporate America has motivated him to create his own company. Early in 2000 he, formed the Raymond Entertainment Group, which has offices in the heart of Newark, Delaware. The mission of Raymond Entertainment is the premier provider of character branding programs. Character Branding describes a strategy of building strong identification and recognition of fantasy characters through design, construction, training, marketing and merchandising. Raymond Entertainment Groups boast clients that include major leagues, minor leagues, universities, community colleges, and international teams.

Course Details

Weekly Audio Chats:
A unique aspect of each 8 week course for students to participate weekly in interactive audio chats with fellow students, instructors and renowned guest speakers. (An hour every week with instructor Dave Raymond, “live and in person” will keep you smiling for the entire week!) This is a tremendous opportunity to network within the sports industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone (we provide the microphone). The connections and synergies via the live audio chats will help build sports networks that you will utilize throughout your career. The online classroom will give you the ability to work with Dave Raymond and The Raymond Entertainment Group. Fellow students may be mascots for NCAA colleges, teams creating their first mascot, established teams, or individual performers.

Course Format:

Online Education - This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door. Note: Mascot Costumes are not needed, nor are they provided. You do not need a mascot costume to participate.

Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.

Internship, Practicum, Apprenticeship, and “Hands On” Mascot Experience:

For those Mascot Training graduates who are interested, we offer a short term job experience. This will vary for each student based on their career goals and location. This opportunity is designed to prepare you for work in a variety of mascot settings. Job experiences could include shadowing mascots or working with a high school or university athletic department in mascot management, or assisting a non profit organization with a grant writing proposal for a mascot. For those of you currently starting a mascot program with your team, this will be the project! The opportunities are endless. The instructor for the course will work with you one on one to determine which “mascot experience” would be most beneficial for your individual situation. This unique opportunity gives each student the necessary hands on experience and will enhance their career skills portfolio with the guidance of the SMWW instructors. This “experience” is the highlight for many students trying to get their foot in the door and build a digital video mascot resume with online access. (This way, you beginner mascots won’t hear, “sorry you don’t have experience!”)

As with all SMWW courses, our goal is to give you the “what you know” and the “who you know”...and “experience” to boot!

Who knows? You or your team might someday be featured in Mascot Hall of Fame: http://www.mascothalloffame.com/ (For those of you looking for a mascot job, check out the job postings!)

Course Certificate & Resume Reference:

Successful graduates of Mascot Marketing & Revenue will possess a portfolio that can be used to market themselves to a team or program, a mascot handbook that can be used for a team or program implementing a mascot program. Successful graduates will have the skills and strategies to uniquely design a successful turnkey mascot program that, once implemented, immediately starts a return on investment.

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dave Raymond and SMWW President Dr. Lynn Lashbrook.

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THREE MONTHLY PAYMENTS OF $399 Or a single payment of $1,195 Includes all course textbooks and access to a web-based classroom. Shipping is additional. PRICE IN   APPROXIMATELY $1195   If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS: Prerequisites: Must be 18 or older to participate and have a passion for sports.