Sports Management Worldwide
The Global Leader in Sports Business Education Sports Management Worldwide
Call US 503 445 7105
Call UK +44 (0) 8712 884799
Learn the Fastest Way to Get Hired in Sports, And How to Thrive At It.
In just eight weeks, you will learn the sales and marketing skills that will get your foot in the door of the sports world, and allow you to excel as a revenue generator once you are working for a team!
When sports employers look to hire staff, nothing excites them more than new employees with sales and marketing experience. This course will give you the skills and strategies to get hired by a sports team you love! In our 8-week online course, you'll learn the sales and marketing techniques sports teams look for in a new hire from mentors Indianapolis Colts VP Jim Van Dam.
NEXT START DATE: February 24 Weekly Live Interactive Zoom Chats with Jim Van Dam
NEXT START DATE: February 24 Weekly Live Interactive Zoom Chats with Jim Van Dam
Why You Should Take our Sports Sales and Marketing Online Course
Graduates of this program are hired faster than in any other course or program in the world. Graduates currently employed in the NBA, MLB, NFL, NHL, MLS, NCAA, and minor leagues.
Revenue is the magic word in sports, more money coming in leads to improved facilities, free agent signings, big-name coaches and more. Sales and marketing are directly related to revenue creation and in turn, the health of the organization. Half of the available jobs in sports are in sales and marketing.
Candidates with sales knowledge can help sell tickets, suites, and sponsorships. Those with an eye for marketing help build enthusiasm, and community, and involve local and national businesses.
This is how organizations thrive, and this is what we are going to teach you when you register for our 8-week online sports sales and marketing course.
We aren’t teaching the type of sales and revenue generation you fear – cold calling, door knocking, harassing people during their dinner – this is professional sales and marketing, built around relationships, business acumen, forecasting, and problem-solving. Those are the skills you’ll learn.
Take a peek at our 8-week curriculum here!
Week 1: The Three Most Important Moments in Your Sports Career Week 2: Career in Sports Sales, Marketing, and Customer Retention Week 3: Sports Sales' Industry Best Practices and Trends Week 4: CRM and Analytics (Salesforce, Microsoft Dynamics, etc.) Week 5: Sales training 101 (Scripts, Intro calls, Prospecting) Week 6: Sales training 201 (Handling objections, Closing) Week 7: Addressing and Overcoming Objections Week 8: Marketing, Community Relations, and Event Coordination
Jobs in sports sales and marketing are so heavily in demand that we feel confident within three months of graduating from this 8-week course, you will be offered full-time employment.
Taught by Jim Van Dam, Indianapolis Colts Vice President, this course is instrumental in taking the first step, or the next step, in your sports career.
The sports industry favors those who can sell and market, and after taking this course that will include you!
Sports Sales is the fastest way to get a job in sports.
Fact: Professional teams are always hiring individuals who have an understanding of how to produce revenue and have marketing skills specific to selling tickets, event planning, sponsorships, and corporate partnerships.
Our 8 week Sports Sales and Marketing course will align your skills with employer needs.
Upon completion of this course, you will be qualified to work in the NFL, NBA, MLB, NHL, MLS, EPL, NCAA and minor leagues in:
Premium Club & Luxury Suite Sales
Customer Relationship Management
Marketing
Event Planning
Account Executive & Inside Sales
Sponsorship Sales
Community Relations
Event Planning
Sports Marketing for corporations, agencies, and/or teams
Loyalty Programs
Brand Activation
I had minimal traction in my sports career search until I signed up for SMWW's Sports Sales and Marketing course. Yesterday I spent 15 minutes of one-on-one interview coaching with SMWW and TODAY I was offered and accepted a full-time position with the Los Angeles Dodgers! The extra coaching helped me feel prepared and confident while the coursework taught me so much about the industry. Through SMWW's contacts with the Dodgers and industry reputation, my resume went from the bottom to the top of the pile...and now I'm working full-time for my favorite team! - Joey Seymour, Los Angeles Dodgers
Sports Sales and Marketing is Your Ticket into the Sports Industry
Our goal is to see all Sports Sales and Marketing graduates gainfully employed in a career they love. We assist with interview preparation, provide you access to our network of industry contacts, craft letters of recommendation and help you design a resume and portfolio that presents you in the best possible light.
Additional skills you will learn, and benefits you will receive, from taking the Sports Sales and Marketing online course include
Industry best practices and trends
CRM and analytics
Sales training 101
Sales training 201
How to get an interview in sports
When teams hire and how to use that to your advantage
What teams are looking for in a new hire
Inside information on how to get hired by a team in your area
Job interview preparation, both pre- and post-interview
Utilize course mentors as references on your resume
Successful sports marketing and sales techniques
Crafting community relations programs that benefit organizations
Customer service and event management practices
Advertising and strategic branding practices specific to the EPL, NHL, MLB, NBA, MLS, NFL, NCAA, and minor leagues
Successful promotions used by sports teams and college teams
An understanding of front office operations and positions
Identify successful revenue streams available to teams through corporate sponsorship
Learn high-tech e-marketing revenue and marketing campaigns
After graduation, you will be trained and ready to impact the bottom line of any sports organization. That, combined with the network of sports contacts SMWW has from London to Los Angeles, will help propel you towards a career with the sports team of your dreams.
If you are sincere in your desire to work for a team in the NFL, MLB, NBA, NHL or MLS...This course is your ticket into the sports industry!
Live Weekly Interactive Zoom Video Chats
During the live weekly interactive zoom video chats, you will work directly with your mentor, Jim Van Dam. Jim has worked across multiple leagues and positions in sports. In addition to sharing his vast industry knowledge, he knows who is hiring and when and will provide you job placement assistance.
Jim Van Dam, Indianapolis Colts VP of Ticket Sales & Service got his start as a Detroit Pistons Intern over 10 years ago. Now, Jim wants to help you break into the sports industry and move up the ladder just like he did! Jim's decade of sports experience includes the Arena Football League, the NBA, MLB, NHL, and now NFL. Jim was born and raised in Grand Rapids, Michigan where he studied Sports Management at Davenport University. After college, Jim interned with the Detroit Pistons before working with the Tampa Bay Lightning in their ticketing department for 8 seasons. He is now entering his 4th season with the Indianapolis Colts where he serves as Vice President of Ticket Sales and Service. Jim will mentor you on the fastest way to advance your sports career.
Dr. Lynn Lashbrook, Sports Management Worldwide President, has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook's mission is to provide students with an "end game" to work in a profession they have a passion for and with an ethical compass.
Our Sports Sales and Marketing Course is Ideal for:
People passionate about a career in sports
Those wanting to learn about the sports industry while maintaining their current employment
For people who have other commitments and online education is the best option
Those looking to enhance their business acumen and professional development
People who want marketable skills and a competitive edge compared to other job seekers
College students looking for insight often not offered on college campuses
The Sports Sales and Marketing 8-week online course is designed to provide aspiring sports business executives a marketable skill set that hiring managers seek immediately. You will learn fundamental and successful business principles which hiring sports executives look for when adding personnel.
Weekly Interactive Zoom Video Chats- A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Jim Van Dam, in addition to Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry by getting to know your instructors and fellow students personally via the internet. This is available via any online computer.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation - SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GMs, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Military Discount - For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Sports Sales and Marketing, include a reference from Jim Van Dam, and optimize it to reach hiring managers searching online.
We want you to become the next SMWW success story and will go to great lengths to help you get there!
Successful Graduates of the Sports Sales and Marketing Course Include:
Paul Epstein, San Francisco 49ers Director of Sales and Business Development,
Wes Brown, Houston Rockets Manager of Corporate Partnerships
Brett Breece, Seattle Mariners Premium Sales
Jake Sanders, New Orleans Pelicans, Group Sales Account Executive
Steve Simmons, Aston Villa, UK/European Scout, and Team Assessor
Taylore Scott, Dallas Cowboys Executive Security
Nathan Reid, Kansas City Chiefs, Account Executive
Tyson Lamp, San Francisco 49ers, Corporate Sales Executive
Tanya Nazarian, Monumental Sports and Entertainment (Washington Wizards, Capitals and Mystics), Regional Sales Manager
Includes all course textbooks and access to a web-based classroom. Shipping is additional.
PRICE IN
APPROXIMATELY $1195
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.
PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
Toyota Center, Sr. Event Marketing & Public Relations Mgr
SMWW and this class helped me find my dream job. I was leery of an online course because I had never taken one before, but SMWW has a fantastic group of professors and mentors that are available when you need them. It was very hands-on and easy to correspond and work with others involved in this course. The online discussions were helpful and each time very engaging. It gave me the opportunity to speak with the professors, and others involved in the course, ask advice and set weekly goals in order to track my progress. I would recommend SMWW to anyone who is sports-driven and has the desire to work in the sports industry.
Toyota Center, Sr. Event Marketing & Public Relations Mgr
SMWW and this class helped me find my dream job. I was leery of an online course because I had never taken one before, but SMWW has a fantastic group of professors and mentors that are available when you need them. It was very hands-on and easy to correspond and work with others involved in this course. The online discussions were helpful and each time very engaging. It gave me the opportunity to speak with the professors, and others involved in the course, ask advice and set weekly goals in order to track my progress. I would recommend SMWW to anyone who is sports-driven and has the desire to work in the sports industry.
SMWW gave me a way into the industry through their coursework, network, and expertise. There’s no doubt in my mind that I would not be where I am today without the help from everyone associated with SMWW.
SMWW gave me a way into the industry through their coursework, network, and expertise. There’s no doubt in my mind that I would not be where I am today without the help from everyone associated with SMWW.
The knowledge I received from the course and awesome facilitators helped me gain my first position as an intern with the Omaha Beef Arena Football Team. While there, I was contacted by several ECHL teams for Account Specialist positions. I was offered multiple jobs and accepted a position with the Wichita Thunder. The knowledge I gained with the Sports Sales and Marketing course definitely catapulted me in front of a lot of people. If you take this course and do ALL the course material you will get a job in sports. Thank you, Dr. Lashbrook!
The knowledge I received from the course and awesome facilitators helped me gain my first position as an intern with the Omaha Beef Arena Football Team. While there, I was contacted by several ECHL teams for Account Specialist positions. I was offered multiple jobs and accepted a position with the Wichita Thunder. The knowledge I gained with the Sports Sales and Marketing course definitely catapulted me in front of a lot of people. If you take this course and do ALL the course material you will get a job in sports. Thank you, Dr. Lashbrook!
I was in the same position as most college students. I was about to graduate with my degree, yet had no job prospects or an idea of where to start looking. I came across Dr. Lashbrook at a local restaurant here in Portland when he handed me his business card and told me to follow up. I went into the office a few days later and signed up that day to take the Sports Sales and Marketing Course. I also began to intern in the office a few times a week as my schedule permitted. Through SMWW and Dr. Lashbrook, I was able to dive deep into my sports career and look forward to progressing my career.
I was in the same position as most college students. I was about to graduate with my degree, yet had no job prospects or an idea of where to start looking. I came across Dr. Lashbrook at a local restaurant here in Portland when he handed me his business card and told me to follow up. I went into the office a few days later and signed up that day to take the Sports Sales and Marketing Course. I also began to intern in the office a few times a week as my schedule permitted. Through SMWW and Dr. Lashbrook, I was able to dive deep into my sports career and look forward to progressing my career.
During my class with SMWW I was able to learn numerous amounts of information on business development and ticket sales. After my class though I stayed heavily involved with SMWW through going to numerous conferences (NBA x2 & NHL) and helping to work them to make sure they were being run smoothly. The best advice that I got through SMWW and Mark Warkentein was to be 1% better each day than the last. If you are someone that is motivated to excel in any career of your choice I believe that SMWW will help prepare you not for just your career, but also you life.
During my class with SMWW I was able to learn numerous amounts of information on business development and ticket sales. After my class though I stayed heavily involved with SMWW through going to numerous conferences (NBA x2 & NHL) and helping to work them to make sure they were being run smoothly. The best advice that I got through SMWW and Mark Warkentein was to be 1% better each day than the last. If you are someone that is motivated to excel in any career of your choice I believe that SMWW will help prepare you not for just your career, but also you life.
I wanted to let you and SMWW that I have obtained a position with the Seattle Dragons of the XFL! I wholeheartedly thank Tom, Greg, and the rest of SMWW. The Break Into Sports course was eye-opening to me and gave me the practical knowledge needed to obtain this job.
I wanted to let you and SMWW that I have obtained a position with the Seattle Dragons of the XFL! I wholeheartedly thank Tom, Greg, and the rest of SMWW. The Break Into Sports course was eye-opening to me and gave me the practical knowledge needed to obtain this job.
The Sports Management training has been an amazing tool and stepping stone in energizing my sports career. I learned some very helpful information that I still use today in my job as a corporate sales manager for the Tacoma Rainiers. With the Sports Sales and Marketing class within SMWW, you too can achieve your dreams and land that sports job you have been wanting your entire life. Thank you SMWW for helping me get where I am today!
The Sports Management training has been an amazing tool and stepping stone in energizing my sports career. I learned some very helpful information that I still use today in my job as a corporate sales manager for the Tacoma Rainiers. With the Sports Sales and Marketing class within SMWW, you too can achieve your dreams and land that sports job you have been wanting your entire life. Thank you SMWW for helping me get where I am today!
Bret Polvorosa and Tom Leip taught me the fundamentals of sports marketing and provided me with a solid foundation to begin my career in sports. I learned more successful sales & marketing techniques in a few weeks working with these gentlemen than I did in my four years in college. Bret and Tom are extraordinary teachers and I recommend being associated with these professionals to anyone who is seriously interested in beginning a career in sports.
Bret Polvorosa and Tom Leip taught me the fundamentals of sports marketing and provided me with a solid foundation to begin my career in sports. I learned more successful sales & marketing techniques in a few weeks working with these gentlemen than I did in my four years in college. Bret and Tom are extraordinary teachers and I recommend being associated with these professionals to anyone who is seriously interested in beginning a career in sports.
I had minimal traction in my sports career search until I signed up for SMWW's Sports Management program. I started four weeks ago and TODAY was offered and accepted a full-time position with the Los Angeles Dodgers. Yesterday I spent fifteen minutes of one-on-one interview coaching with SMWW and went into today's interview confident and more than prepared. Also, SMWW crafted a great letter of recommendation for me which I presented to the Dodgers along with my sports-specific resume. Through SMWW's contacts with the Dodgers my resume and application went from the rejection pile to getting an interview, being presented a full time offer and eventually accepting the position. Thanks SMWW!
I had minimal traction in my sports career search until I signed up for SMWW's Sports Management program. I started four weeks ago and TODAY was offered and accepted a full-time position with the Los Angeles Dodgers. Yesterday I spent fifteen minutes of one-on-one interview coaching with SMWW and went into today's interview confident and more than prepared. Also, SMWW crafted a great letter of recommendation for me which I presented to the Dodgers along with my sports-specific resume. Through SMWW's contacts with the Dodgers my resume and application went from the rejection pile to getting an interview, being presented a full time offer and eventually accepting the position. Thanks SMWW!
Before I started this course, I had no idea how to get in with a sports organization. Now that I have taken the course I feel that I am well qualified to get my foot in the door with my dream team. Anyone that questions taking SMWW, take the leap and it's something you will not regret!
Before I started this course, I had no idea how to get in with a sports organization. Now that I have taken the course I feel that I am well qualified to get my foot in the door with my dream team. Anyone that questions taking SMWW, take the leap and it's something you will not regret!
NCAA Division I Norfolk State University Athletic Department
It's been great working with Dr. Lashbrook, Tom Leip and Bret Polverosa. I was tired of my job and decided that it was time to have some fun with my career. I've always wanted to work in sports. This is the first schooling I've had in 25 years, and it's been a great experience.
NCAA Division I Norfolk State University Athletic Department
It's been great working with Dr. Lashbrook, Tom Leip and Bret Polverosa. I was tired of my job and decided that it was time to have some fun with my career. I've always wanted to work in sports. This is the first schooling I've had in 25 years, and it's been a great experience.
I chose the SMWW Sports Sales and Marketing Course to enhance my experience while preparing to host my first Regional Event, the Caribbean Basketball Confederation Senior Men and Women Championships in Tortola, British Virgin Islands. This course enhanced my outreach to executives in the sports field. Most of all, this course helped me understand how to develop a strong media relationship to enhance events.
I chose the SMWW Sports Sales and Marketing Course to enhance my experience while preparing to host my first Regional Event, the Caribbean Basketball Confederation Senior Men and Women Championships in Tortola, British Virgin Islands. This course enhanced my outreach to executives in the sports field. Most of all, this course helped me understand how to develop a strong media relationship to enhance events.
Great Course! It grew my network tremendously. I'm graduating from college next month and already have a ticketing sales job lined up in minor league baseball due to the networking that I gained from this course!
Great Course! It grew my network tremendously. I'm graduating from college next month and already have a ticketing sales job lined up in minor league baseball due to the networking that I gained from this course!
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Weekly Interactive Zoom Video Chats- A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, Jim Van Dam, in addition to Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry by getting to know your instructors and fellow students personally via the internet. This is available via any online computer.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation - SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for 
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. 
Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GMs, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit 
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our 
Military Discount - For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please 
Tax Write Off (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Jeffrey Garrison
Eric Fassler
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Mat Billette
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Trent Foster
Jay Decker
Allysha Kidd
Brett Breece
Taylor Silva
Paul Epstein
Taylore Scott
Merritt Peasley
Gabriel Rendón
Eugene Capay
Alexa Atria
Drew Herrick
Jake Sanders
Tyson Lamp
Betsy Hechtner
Nathan Reid
Tanya Nazarian
Josh Stoller
Jon Bruenig
Casey Murch 
Brett Salsbury
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