Sports Management Worldwide
The Global Leader in Sports Business Education Sports Management Worldwide
Call US 503 445 7105
Call UK +44 (0) 8712 884799
In just eight weeks, you will learn marketing and sponsorship, team and driver management, and event and racetrack operations from Al Unser Jr.™ This comprehensive course will set you up for whichever part of racing you want to be involved in, and allow you to tap into an extensive racing network.
Motorsports is a unique part of the sports industry and requires a specialized education to thrive. That's why SMWW partnered with 2-time Indy 500 winner, Al Unser Jr.™ and 35 year motorsports veteran, Gary Ellis to lead this course. In it they will share the first-hand knowledge you need to succeed on-and-off the track.
After completing our Motorsports Management course, you will be ready to take the next step in your motorsports journey. Your knowledge will lap other job candidates and you can lean on our alumni network to secure warm introductions to potential career opportunities. We will also help you redesign your resume to showcase the new skills you learned and highlight that you have been taught & mentored by Al Unser Jr.™. Now that is powerful!
Graduates of this course now work in all levels of Motorsports, including Formula One (F1), INDYCAR, NASCAR, Tudor United SportsCar Championship, Sports Car Club of America (SCCA), Continental Tire SportsCar Challenge, National Hot Rod Association (NHRA), World Rally Championship (WRC) and World of Outlaws.
Plus, when you sign up for this course, you'll get a signed copy of Al Unser Jr.™'s book, "A Checkered Past"!
NEXT START DATE: January 6 Weekly Live Interactive Zoom Chats with Tom Weisenbach
NEXT START DATE: January 6 Weekly Live Interactive Zoom Chats with Tom Weisenbach
Why You Should Take Our Motorsports Management Course
Motorsports is a global industry growing at a record pace.
According to the Motorsports Industry Association (MIA), the US market is currently worth in excess of $13.5 billion, with over 400,000 participants. In the UK, there are over 4,500 companies directly involved in motorsports.
The Motorsports industry is comprised of powerful business entities, like NASCAR, F1, and INDYCAR, with far-reaching influence and innovation. Our 8-week online course will train students on the business side of racing including:
Marketing
Sponsorships
Client Services
Driver Management
Support Organizations
Speedway and Racetrack operations
Venue logistics
Race team management
Motorsports Media
Event Management
Public relations
Non-profits and foundations
Motorsports careers are available at a variety of venues, race teams, sanctioning bodies, and more, students need a specific skill set to be considered for employment or get to the next level.
This course has opened so many more doors for me in racing than I could have on my own. Through this course, I've met PR directors, owners, and COOs of racing teams and sanctioning bodies… and I got a job at Dover International Speedway thanks to SMWW! - Lynn Sudik, Social Media Coordinator at Dover International Speedway
What You Can Expect From Our Motorsports Management Course
You don't have to turn a wrench to work in motorsports, in fact, there are more jobs available away from the garage than there are under the hood. The goal of our course is to train you for the myriad of opportunities behind the scenes of motorsports, from marketing to logistics to driver management and everything in between.
Our veteran mentors know exactly who is hiring when they are hiring and where they are hiring. That is your core advantage of taking this course, you'll not only learn the industry you'll also become part of our global network of people tied into the world of motorsports.
In the Motorsports Management course you will learn about:
Race Team Management
Motorsports Sponsorship
Race Promotion & Driver Promotion
Motorsports Marketing
Race Event Management
Public Relations & Media
Non-profits, Charities, and Foundations in the Racing Industry
Community Relations
Generating Revenue Through Ticket Sales
Client Services for Racetracks, Race Teams, and Sanctioning Bodies
Speedway & Race Track Operations
Driver Image and Media Relations
Legal Aspects and Legislation of Sanctioning Bodies
Race Track Management
If you are one of the millions of people who get hyped up just watching the exciting action of NASCAR, INDYCAR, F1, and NHRA racing then this is the course for you.
Motorsports Management requires a versatile skill set, including business intellect, operational efficiency, marketing, and event management.
This cutting-edge course will prepare you to enter the world of motorsports management with a diverse array of skills that will qualify you for any of these roles in NASCAR, Formula One, INDYCAR, Sports Car Club of America (SCCA), Continental Tire SportsCar Challenge, National Hot Rod Association (NHRA) and beyond!
Motorsports Marketing
Race Management
Motorsport Sponsorship
Race Operations
Racing Team Management
Track Operations
Motorsports Public Relations &Communications
Show Car Coordinator
Race Day & Event Management
Business Development
Administration
Account Executive
Motorsports Charities and Foundations
Driver Management
This is a great course for anyone looking to gain a wealth of knowledge. This course provided me with the tools I needed to get my foot in the door of Motorsports. I love waking up and going to work. What they say is true. If you love what you do, you never work a day in your life. I am truly happy and I have this course to thank for. - Scott Rogers, Marketing Team, Don Schumacher Racing, NHRA
Meet Your Motorsports Management Course Mentors
Tom Weisenbach
Tom Weisenbach – Longtime Motorsports Executive Joins SMMW Faculty.
With over 26 years of experience in motorsports, Tom Weisenbach brings a wealth of knowledge and industry connections to the SMMW faculty, making him an invaluable resource for students. His deep understanding of all facets of the motorsports world, coupled with his passion for education, equips him to guide and prepare the next generation of motorsports professionals.
Weisenbach's career has spanned teams, tracks, sanctioning bodies, sponsors, drivers, agencies, and international motorsports nonprofits—where his current organization boasts members in 21 countries. Reflecting on his diverse experience, Weisenbach notes, “Drivers know driving, teams know teams, and track people know tracks. I’ve done everything except drive (though I did complete the Bob Bondurant Performance Driving School). It’s been an amazing 26 years!”
He emphasizes the importance of versatility and a hands-on approach: “A diverse skill set and a willingness to get your hands dirty are essential for a successful career in motorsports.”
Since 2006, Weisenbach has run his own agency, currently representing four clients, including two based in Italy. His vast experience and commitment to the industry make him a standout mentor for aspiring motorsports professionals.
Al Unser Jr.™
Al Unser Jr.™ was born to race. Son of Al Unser Sr. Al Jr.™ knew he had big shoes to fill and he's been nothing short of amazing in doing so. Al Unser Jr.™ debuted as a professional race car driver in 1982 and Al quickly sped off to success by winning the Can-Am Championship in his first season. Al competed in his first Indianapolis 500 in 1983 and finished an impressive 9th for his first-ever start in the event. In the 1985 season of the CART Circut, Al lost the championship by one point to none other than his own father!
The rest of the 1980s were successful for Al, who became the youngest-ever IROC Championship winner in 1986. Unser also won the 24 Hours of Daytona in 1986 and 1987. In 1989 Al was ready to grasp his first-ever Indianapolis 500 win, but a bump with Emerson Fittipaldi caused Al to spin out and Emerson won the race under a Caution Flag. Al didn't let that deter him though as he won the Indianapolis 500 in 1992 and 1994. Al won ABC's Wide World of Sports Athlete of the Year in 1994 in part due to his Indy 500 win and winning eight of 16 races of the season.
Al retired from racing in 2009 and was inducted into the Motorsports Hall of Fame in the same year. He was also inducted into the Indianapolis Motor Speedway Hall of Fame in 2007. Al released his memoir "Al Unser Jr.™: A Checkered Past" in 2021. Included with the textbooks for this course you will receive Al's book...autographed!
Past guest speakers:
During our live interactive zoom video chats, you'll get the opportunity to interact with motorsport industry leaders, such as (guest speakers are not guaranteed):
Jon Koskey
Director, IndyCar Timing and Innovation
Designs electronic systems for capturing speed and performance data for IndyCar
Directs a team of people at each race to ensure that timing and scoring data is collected and shared with racing teams and other personnel
Brad Hockaday
Owner, Professional Motorsports Solutions
Provider of turnkey solutions for racetrack operations, including deploying personnel and equipment
Starter, ARCA, and IndyCar
Michael Kitchens
CEO, Build the Track, LLC
Circuit Hawaii - the first motorsports track ever built on the island of Oahu
FIA Grade 3 motorsports complex
Former event manager at Kalaeloa Raceway Park
Former Media Director for Drift Session at Hawaii Raceway Park
Sheron Arnold
Booth Operator, IndyCar
Provides the “voice” of IndyCar Timing and Scoring during on-track operations
Monitors all of the cars, speeds, and positions around the track from a central location, and provides information to the T&S Team
Announces caution flags, and counts down to the green flag, white flag, and checker via radio to the starters and race operations
Rob McLane
Timing and Scoring Tech for NASCAR
Setup and operation of timing equipment for Sprint Cup, Xfinity Cup, and other series
Also works with Swiss Timing for other sports, such as swimming
Scott Gauger
Tire Manager, Meyer Shank Racing
Ensures that the proper tire compounds are used and that tires and wheels are properly maintained for MSR’s IMSA sportscar championship
A crew member for MSR’s IndyCar team for tire management and other roles
Tim Brown
Race Engineer, Juncos Racing
Car Management for IndyCar and Mazda Road to Indy Series
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive zoom video chats with fellow students, Al Unser Jr.™, and renowned guest speakers. Team executives, public relations directors, media experts, and speedway executives will occasionally participate in the live interactive chats to offer their input and expertise. Course participants will have the opportunity to interact and ask questions. This is a tremendous opportunity to network within the racing industry and gets to know your instructors and fellow students virtually.
Course Includes: All books, software, educational resources, press release samples, and sponsorship samples needed for the course. Included in your course fee is the contact information for over 1300 auto racing facilities, 330 sanctioning bodies, 62 racing publications, and 67 racing museums. We also include schedules for 215 race circuits. Add that to the SMWW Network of faculty and alumni and you’ll have so many in your corner!
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. Students will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials needed are included in the course fee and will be shipped to your door.
Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet and network with executives at levels of racing are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.
Tax Write Off: (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Resume, CV & Cover Letters: SMWW will evaluate your resume and other vitae to create the best possible "first impression". The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from business acumen.
Course Certificate & Resume Reference
Successful graduates of the Sports Management Worldwide courses will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Motorsports Management, including a reference from Al UnserJr.™, & Dr. Lynn Lashbrook while optimizing it to reach hiring managers searching online.
We want you to become the next SMWW success story and will go to great lengths to help you get there!
Includes all course textbooks and access to a web-based classroom. Shipping is additional.
PRICE IN
APPROXIMATELY $1195
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.
PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
This course has opened so many more doors for me in racing than I could have on my own. Tom is a fantastic instructor who is very knowledgeable about the sport and he's also very well-connected. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies. Thanks SMWW!
This course has opened so many more doors for me in racing than I could have on my own. Tom is a fantastic instructor who is very knowledgeable about the sport and he's also very well-connected. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies. Thanks SMWW!
I started my own business in the Motorsports world hoping I could figure it out as I went. I did that for a while but needed another boost. As introverted as I am, I needed a push for networking in particular. SMWW gave me that push! With the focus of the class on networking within the industry, it made it easier to bring it into the real world. The class brought different aspects and a better understanding of the motorsports industry as a whole. I received some validation that what I was doing in my current business was the way that it was done which gave me more confidence in going out on my own. I would highly recommend this class for anyone who has a passion for motorsports. It doesn't matter if you know what you want to do within the industry, or if you are just exploring options!
I started my own business in the Motorsports world hoping I could figure it out as I went. I did that for a while but needed another boost. As introverted as I am, I needed a push for networking in particular. SMWW gave me that push! With the focus of the class on networking within the industry, it made it easier to bring it into the real world. The class brought different aspects and a better understanding of the motorsports industry as a whole. I received some validation that what I was doing in my current business was the way that it was done which gave me more confidence in going out on my own. I would highly recommend this class for anyone who has a passion for motorsports. It doesn't matter if you know what you want to do within the industry, or if you are just exploring options!
This course was perfect for me since I did not know much about the motorsports industry, knowing how it works is amazing. Being guided by Al Unser Jr and Maikel, two people within the industry, allowed me to understand the industry better, I would totally recommend taking it!
This course was perfect for me since I did not know much about the motorsports industry, knowing how it works is amazing. Being guided by Al Unser Jr and Maikel, two people within the industry, allowed me to understand the industry better, I would totally recommend taking it!
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Racing, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Racing Marketing has been a phenomenal experience.
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Racing, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Racing Marketing has been a phenomenal experience.
It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
It was a privilege to join Tom and Jim for the Motorsports Management audio chats every week. I believe I made a great investment in joining SMWW, and I am looking forward to the opportunities that SMWW will provide in the future!
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
Taking the Motorsports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I dont know that I would have had the courage to chase this dream if it wasnt for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide!
Race Series Standards Official, Commodore Cup Racing Series
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
Race Series Standards Official, Commodore Cup Racing Series
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
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This course has opened so many more doors for me in racing than I could have on my own. Through this course, I've met PR directors, owners, and COOs of racing teams and sanctioning bodies… and I got a job at Dover International Speedway thanks to SMWW! 
Tom Weisenbach – Longtime Motorsports Executive Joins SMMW Faculty.
Al Unser Jr.™ was born to race. Son of Al Unser Sr. Al Jr.™ knew he had big shoes to fill and he's been nothing short of amazing in doing so. Al Unser Jr.™ debuted as a professional race car driver in 1982 and Al quickly sped off to success by winning the Can-Am Championship in his first season. Al competed in his first Indianapolis 500 in 1983 and finished an impressive 9th for his first-ever start in the event. In the 1985 season of the CART Circut, Al lost the championship by one point to none other than his own father! 
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, live interactive zoom video chats with fellow students, Al Unser 
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. Students will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials needed are included in the course fee and will be shipped to your door.
Global Participation: SMWW students participate from over 163 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for 
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. 
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet and network with executives at levels of racing are facilitated. Visit 
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our 
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please 
Tax Write Off: (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Lynn Sudik 
Ron Reider
Sean Foster
Bob Sargent, Jr 
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Diego Quirino
Lyndsey Goodale 
Mark Hann
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Mark Campbell
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Scott Rogers
Melinda Fuller
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Pablo de Luynes
