2025 Spring Football Season

SMWW Football Agent 4-Month Apprenticeship

Are you an NFLPA-certified agent but don't have a client?
Are you an SMWW Agent Advisor and want to take recruiting to the next level?
Do you need advice on who, where, and how to recruit?
Do you need advice on which clients are the best for YOU to recruit? 
Do you know how to calculate and tailor a training offer for your client? How much is too much or too little?
Wish you could role-play situations before you meet with the athlete and his parents?
Want real life specifics on when is the best time to approach potential clients? 
Should you text? Call? Twitter? Email? Wait outside the locker room? 

Become a Football Agent Apprentice and learn the techniques and strategies hundreds of veteran agents have learned the hard way with Ric Serritella. 
 

 

NEXT START DATE: May 5
Weekly Live Interactive Zoom Chats with Ric Serritella

NEXT START DATE:
May 5
Weekly Live Interactive Zoom Chats with Ric Serritella
TUESDAYS  6 am PT 9 am ET WEDNESDAYS 2 am GMT
16-week online course
Access to SMWW network
Resume enhancement
Ongoing career advice
Professional Scouting Portfolio Development

What:

Learn Growth Strategies: Discover efficient and effective recruitment techniques to build your client base.
Save Time and Money: Utilize specialized internal recruiting tools crafted for success in the industry.
Gain a Competitive Edge: Understand how to differentiate yourself from other agents in the field.
Avoid Costly Mistakes: Analyze past case studies and surveys of agent experiences to steer clear of common errors.
Expand Your Network: Leverage our extensive connections within the football industry to grow your professional network.

Apprenticeship Includes:

  • Comprehensive Recruiting Assistance: SMWW Football Agent Apprentices receive support throughout the entire Fall Football recruiting season, from initiation to completion.
  • Tailored Mentorship: Each apprentice is mentored on selecting recruits based on their geographical location and personal traits, ensuring efficient resource use.
  • Competitive Advantage: Learn strategies to outshine other agents during recruitment.
  • Uncover Hidden Talent: Gain access to secret strategies for identifying overlooked prospects.
  • Client Valuation: Understand how to assess the true value of clients across leagues like the NFL, CFL, USFL, and XFL.
  • Recruitment Attraction: Learn to position yourself so that prospects come to you, rather than you chasing them.
  • Customized Recruitment Plan: Develop a personalized strategy encompassing calls, texts, emails, presentations, and marketing materials.
  • Relationship Management: Master dealing with college athletes, their families, friends, and coaches.
  • Media Engagement: Use media to enhance your recruitment efforts.
  • Exclusive Events: Attend the Senior Bowl Game and practices with Ric Serritella (excluding travel costs), potentially with a client or to network for future opportunities.
  • Professional Branding: Get your resume, SMWW webpage, and social media profiles (LinkedIn, Twitter, Instagram) optimized for recruitment success.
  • Leveraging NIL: Utilize Name, Image, and Likeness rights strategically in recruiting.
  • Practical Roleplay: Engage in extensive roleplay to prepare for all agent scenarios, from initial contact to post-signing responsibilities.
  • Post-Signing Guidance: Learn the steps following client acquisition.
  • All-Star Game Navigation: Guide your clients through All-Star Games.
  • Pro Day & Combine Optimization: Maximize your clients' exposure and performance at Pro Days and the NFL Combine.
  • UDFA Expertise: Master the art of managing undrafted free agents.
  • Training Coordination: Learn how to select and negotiate with trainers, determining appropriate financial investments based on draft prospects.
  • Value Communication: Professionally convey your value to recruits and their families compared to your commission.
  • Career Advancement: Utilize the SMWW Football Agent Apprenticeship to explore opportunities with external agencies.
  • Membership Benefits: Includes one year of Agent Advisors dues ($400 value) and a full web page on SMWWagency.com for one year ($300 value).
  • Ongoing Support: Participate in weekly live video chats with Ric Serritella for four months during the recruiting season for accountability and to address questions.

 

Check out the 16-week curriculum here: 

Week 1: Advanced Intro To SMWW Agent Apprenticeship  Week 2: Recruiting: Regional vs National  Week 3: Art of the Deal (A.B.C): Recruiting Tactics  Week 4: NIL: The Ever-Evolving World of Name, Image & Likeness
Week 5: Percentage Points & Marketing Deals: The Loophole  Week 6: Media Strategy: Does It Really Work?  Week 7: Resources: How Do I Gain An Edge?  Week 8: Recruiting Techniques That Inspire 
Week 9: Trainers: The Cost of Doing Business Week 10: The All-Star Game Process: How To Navigate The Process  Week 11: Combine vs Non-Combine Invite: Management Approach  Week 12: Value of A Pro Day & UDFA Process: A Play-By-Play Manual 
Week 13: Agent Calendar: How To Manage Expectations  Week 14: Special Guest Insights & Perspective Week 15: Goals & Vision: Establishing The Blueprint Week 16: Roundtable Discussion: Prepare For Every Scenario

 

This opportunity is limited to 20 Football Agent Apprentices per 4-month session. 
May be limited to one Agent per geographical location.

Learn More About Football Agent Apprenticeship Mentor Ric Serritella:

Why Ric?

For over 22 years, Ric Serritella has attended hundreds of Pro Days, Combines, Workouts, Grid Irons, and pre NFL Combine events all over the US and Canada. During that time, Ric has met, watched and observed, literally thousands of NFL agents and NFL scouts.  Ric has been privy to why certain athletes pick certain agents AND why certain teams draft particular athletes. Ric has served as Advance Scout for the NFLPA and Executive Director for the College Grid Iron. Ric is a professional consultant to many elite NFL Agents and NFL Agencies. Simply put, when it comes to recruiting, Ric has seen it all. Ric knows who to recruit, when to recruit, what is most effective, and what is most detrimental, in the recruiting process.  Ric knows why athletes pick who they pick as an Agent. 

Ric has seen every recruiting trick, honest and dishonest you can imagine. Now Ric wants to help you recruit the honest way, with integrity and ethics. Ric will assist you, in recruiting clients that match your personality and put the athlete in the best situation pre and post draft. Ric wants to help you bring out the best in the athletes and the best in you and save you from major recruiting mistakes that cost you time and money.

Ric is founder of The NFL Draft Bible which provides information to all 32 NFL teams and serves as the official scouting service provider for the NFLPA Collegiate Bowl, HUB Football Camps, and Fan Controlled Football League (FCF). In addition, Serritella has more than two decades of experience in scouting for various organizations and working with major media networks such as Sports Illustrated, ESPN, USA TODAY, CBS Sports, NBC Sports, YES Network, and Wall Street Journal. He has also served as an executive producer of the T.Ocho Show, producer for The Mike & The Mad Dog Show, producer for NFL Now with Mike Francesa, and producer on ESPN Hollywood. Ric has helped start the Wall Street Journal YouTube channel and was involved in building the fiber-optic system for MLB Network. Serritella is a graduate of Johnson & Wales University, and he has a Bachelor's degree in Sports Entertainment & Event Management. He is a proud member of the Pro Football Writers Association and the Football Writers Association of America.

 

THREE MONTHLY PAYMENTS OF $650

Or a single payment of $1,950

Includes all course textbooks and access to a web-based classroom. Shipping is additional.

PRICE IN  
APPROXIMATELY $1950

If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

PAYMENT METHODS:
Prerequisites: Must be 18 or older to participate and have a passion for sports.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)