The Allianz Arena, one of Europe’s largest stadiums, is set to welcome around 70,000 American football fans for tomorrow's game between the Carolina Panthers and the New York Giants in Munich, Germany. The Allianz Arena previously hosted the first NFL regular-season game in Germany in 2022 and will again serve as a venue for this exciting matchup.

The NFL has a rich history of international competition, with 50 regular-season international games played to date: 36 in London, six in Toronto, five in Mexico City, two in Munich, and one in Frankfurt. I've had the privilege of attending half of those games. My mantra is clear: go global or go home!

In 2006, I spoke at a major sports business conference attended by over 1,000 people. On stage, I confidently declared that the NFL would someday have a team in London. The audience was skeptical! Later that day, I reiterated my prediction in an interview with Sky Sports. While we haven’t seen a London team yet, in 2024, we’re closer than ever.

On October 28, 2007,The Miami Dolphins faced the New York Giants in the inaugural International Series game at the iconic Wembley Stadium in London. I was fortunate enough to be watching the game at Wembley in the Royal Box with Roger Goodell and many other influential sports executives. This ticket was included with attendance at Sport 2020: The Changing Face of the Global Sports Industry, which had a star studded line up of sports executives including Premier League football team owners, NFL team owners, leading industry experts and key executives from leading sponsors of sport including Jerry Jones, Robert Kraft, Tom Hicks, Stan Kroenke, Peter Kenyon, and so many others! Yes, in 2007, I attended an exclusive meeting to grow the NFL internationally.

Today, in 2024, the NFL has committed to playing at least four international games each season, and every eight seasons, each team is guaranteed a home game at an international venue. Stadiums across Europe and beyond are being renovated to accommodate NFL games.

Many wonder why the NFL is expanding its presence in Europe. The answer is simple: "Show me the money!" Sports is big business, and where there are dollar signs, there are opportunities. The internet has transformed how fans consume sports; games can now be watched from anywhere in the world. This global reach allows teams and leagues to grow their fan bases, with high-priced tickets selling out in minutes internationally.

The NFL has established offices in various international cities, including Düsseldorf, London, Mexico City, Toronto, Shanghai, Brisbane, and São Paulo. 

Think about that! Jobs are plentiful. Dont miss out. Learn what you need to know to get hired in any pro league you love. Get paid for your passion. Don’t pay to go to the game, get paid to go to the game. 

Sports Business is exploding. Get in on the front end, and be a part of the rapid expansion.

You will never regret it.