I highly recommend SMWW's Athlete Branding and Marketing course taught by Kristen Kuliga. This course afforded me the opportunity to learn from the best. In the course, we tackled effective strategies for building sustainable athlete brands, networks, athlete-agent relationships, social media marketing, understanding endorsement deals, the new NIL bill and its impact on athletes, post-career entrepreneur ventures, and more. The best part of the course was NFL legend Doug Flutie stopping in to speak with the class, as he embodies that which we studied, a great athlete brand with a great story.