Lee Fraser is the current England Women's National Team Physical Performance Analyst, helping develop and lead the England Women's National Team to perform at the highest level. Lee spent over 14 years as a Technical Scout, Talent ID & Data Analyst with Newcastle United FC, while also consulting in analytics for many soccer operations, including for the South African "Road to World Cup" in 1998, the UEFA Champions League in 2003, the UEFA Cup from 2003 – 2007 and the Welsh FA in 2007.

Lee has over 20 years of experience in the football/soccer industry achieving top talent IDs & providing CEO level insight from data. Lee is an expert at creating data driven succession plans and successfully identify suitable emerging global talents aiming to provide department wide accountability on decision making with an MCDA let approach.
Strengthen first team squad & provide profit for business with successful signings and keep a data record of profit on any proposed unsigned players.
LEADERSHIP - Train & mentored the next generation of scouts and analysts, supported by insight via analytics & feedback. Challenge myself daily to create a dynamic data model to aggregate & audit performance data.
MENTOR - Developed others by offering support, advice & training. Use my experiences to help peers and continually educate myself on the changing world of soccer analytics.
TESTING - Grateful to have been able to improve and write analytical content for several companies software products & platforms using structured feedback and methodology.
COMPANY DIRECTOR - Constantly learning & refining skills for the benefits of data modelling & aggregation, I have applied these to form a Talent ID consultancy company, providing guidance for agencies and club staff through bespoke, aggregated data & structured insights.

Additional Experience

PERFORMANCE ANALYSIS ROLES
11-17 Talent ID - Technical scouting & data analytics.
10-11 Achieved personal and professional growth during club re-structuring. Provided AMISCO Performance analysis & Adobe training for new staff.

PERFORMANCE & MATCH ANALYSIS ROLES
09-10 Newcastle United FC Head of Match Analysis. Lead new analysis department achieving promotion in 1st season.
08 CSR contributor, Tech support & Tone of Voice workshop - Sage Software.
07 Consultant. International analyst - Welsh FA.
01-07 Newcastle United FC 1st team. Grateful to be able work at European level providing insight on technical & physical performance using AMISCO. Develop & utilize principles for data collection, player tracking algorithms & stadium installs.
98-01 Middlesbrough FC 1st team & opposition analyst. Create bespoke data tagging & capture platform.
98 Consultant analyst - South Africa, "Road to World Cup"​ 98.
PRE-98 Castle Sport & Leisure - Analyst. Aid in development of the very first tagging platforms for football.