Larry Lundy is the Founder and President of LMG a strategic marketing & Management firm founded in 2002 to serve corporations, brands, events & athletes. Lundy has extensive experience and expertise in consumer, B to B, Healthcare, Hospitality & Tourism, Cause, DEI, Influencer, Sports, and Entertainment industries.
 

Lundy has a proven record of success in consulting with, and developing partnerships with top brands. Clients have included Adidas, American Family Insurance, Black Women’s Health Imperative (BWHI), Bose, Carrier, Fanatics, FC Dallas, General Mills, Main Event Entertainment, Nike, Reveal, Suits, Whataburger, Visa, and the Dallas Victory W Hotel.  Sports & Entertainment clients have also included gaming sensation Preston Playz, FC Dallas, Harlem Globetrotters, NCAA, NHL, ESPN, NFL Hall of Famer Emmitt Smith, Super Bowl hero Malcolm Butler (Arizona Cardinals), NFL Pro Bowl MVP Lorenzo Alexander (Buffalo Bills), emerging stars KaVontate Turpin(Dallas Cowboys) & Deatrich Wise Jr (New England Patriots), the grandmother of Juneteenth Ms. Opal Lee, and Pro Softball/Broadcast star A.J. Andrews. Lundy most was part of Team Butler that negotiated the 5-year, $61 million contract with the Tennessee Titans, and produced the Free Agency documentary with Sports Illustrated TV “Malcolm’s Decision”. Lundy has also been a trusted consultant in the NIL space advising schools, brands and students’ athlete’s & Families in over 100 NIL activities, programs & events. 

Lundy has also excelled in the PR & Publishing industry having worked on over 10 Book releases including Bill Rhoden’s “NY Times bestseller $40 Million Slaves, Eddie Robinson's “Never Before Never Again” and ESPN’s Field Generals the Story of Black Quarterbacks in the NFL.

Lundy has an extensive background in the Sport & cause marketing sectors having served in leadership positions with Host Communications, Walt Disney Company, Make-A-Wish, the American Heart Association, and Susan G. Komen. Lundy has successfully cultivated relationships at each organization that resulted in revenue-generating partnerships with Top Golf, Match.com, JC Penney, Electronic Arts, Microsoft, and others. 

 Lundy’s diverse marketing background & accomplishments have also included leading the marketing efforts for over 300 events annually for Disney’s (now ESPN’s Wide World of Sports), the P&G “Total you tour” which set attendance records, negotiating the historic NBA Bayou Classic agreement, and selling $1 Million annually in Sponsorship sales for 5 consecutive years.

Mr. Lundy is a frequent speaker, panelist, and contributor to industry & media events nationally. 

Lundy is a board member and past president of the Dallas All Sports Association, President of Black Sports Professionals of North Texas, Sports & Entertainment Advisory Board of UNT, Board Member of Bridgeway Academy, Best in Class Education Foundation, and Austin College Board of Trustees.

Mr. Lundy is a graduate of Austin College where he earned a B.A. in Psychology.